Driving charity fundraising, one cup of tea at a time

Cups of tea and selfies. That's the principle behind Tea4MND - the volunteer fundraising campaign that's raised over £11,000 in 9 months for research into Motor Neurone Disease. 

Discover why the campaign is needed and how they've used a mix of marketing tools - such as social media, celebrity endorsement, promotional products and events - to maintain the campaign's momentum.