Fresh Perspectives & Ideas
Inject new life into your marketing with fresh ideas based on experience of what works...
Marketing Insights & Discovery
Understand the effectiveness of your marketing & how to increase the returns from it...
Develop markets, increase leads and grow sales
Understand how to gain the returns you need from your marketing. Benefit from our experience, training and services to achieve them.
Insights, tips and advice to inspire and guide your marketing.
Customer case studies sharing real-life examples of practical and engaging marketing that’s developed markets, increased leads and grown sales.
Thought-leadership introduces new technology
Hospital bed products manufacturer, Gloucestershire
To engage with product users (care givers), specifiers and the process owners responsible for the care of patients confined to bed.
To discuss the limitations of current products and practices.
To share research and thought leadership to champion a need for change and the benefits of new products being introduced.
What we did:
Through consultancy and mentoring plus monthly blogging services we helped our client to:
- - Develop a marketing strategy for the introduction of new products
- - Use existing and proprietary research to produce thought-leadership articles
- - Identified that LinkedIn was the most suitable platform for publishing and discussion
- - Create marketing collateral that explains the technology within and benefits of the products
- - LinkedIn posts have attracted 6600+ followers in ten months
- - Posts and group questions/answers on LinkedIn develop engaging discussions
- - Ground-breaking, proporietary research due to be published by end 2016
- - New product enquiries received prior to launch
- - Current products' sales increased
- - Client invited to host and speak at industry events