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Thought-leadership introduces new technology

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Client:

Hospital bed products manufacturer, Gloucestershire

Brief:

To engage with product users (care givers), specifiers and the process owners responsible for the care of patients confined to bed.

To discuss the limitations of current products and practices.

To share research and thought leadership to champion a need for change and the benefits of new products being introduced.

What we did:

Through consultancy and mentoring plus monthly blogging services we helped our client to:

  • - Develop a marketing strategy for the introduction of new products 
  • - Use existing and proprietary research to produce thought-leadership articles
  • - Identified that LinkedIn was the most suitable platform for publishing and discussion
  • - Create marketing collateral that explains the technology within and benefits of the products

Results:

  • - LinkedIn posts have attracted 6600+ followers in ten months
  • - Posts and group questions/answers on LinkedIn develop engaging discussions
  • - Ground-breaking, proporietary research due to be published by end 2016
  • - New product enquiries received prior to launch
  • - Current products' sales increased
  • - Client invited to host and speak at industry events

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@HannahSookias

27th July, 2017

@Hobbycraft_Help @Hobbycraft Thanks, John - will do!

26th July, 2017

@Hobbycraft is there a problem with your mobile site tonight? It keeps hanging when I try to proceed to payment...

26th July, 2017

RT @AKA_CM: What an amazing initiative, and something that is much needed by many. https://t.co/x7wIeQl1lX

Hannah Sookias

Hannah’s experience working with both global and locally-based companies provides SMEs with creative ideas mixed with level-headed business sense.

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